Is Your Website Marketing Strategy Producing Results?

Did you know that the success of your website hinges on the quality of traffic it receives, and not just traffic, but what the website visitor does once at your website?

Most websites are designed, put on the Internet, then left for dead. Other web designers will tell you it looks good, fits your business’ image, and ask you where the check is. In our mind, they are doing you a great disservice.

There are many ways to promote your website. Some are free, others cost money, but formulating a web marketing strategy is key to making your website successful. We offer many services to help you get the most out of your website. Don’t let an artsy fartsy designer tell you image is everything. We only speak in RESULTS.

Our Internet Marketing Services

red check Basic Search Engine Submission (Google, Yahoo, MSN) - The first step is to get your website listed in the search engines. You can do this yourself or hire us to do it. I have written instructions on this, which can be found in my article “How To Build A Website That Builds Your Business” under item number 8.

red check Website Analysis - For businesses that already have a website, we perform a website analysis to verify how well the website is structured in regards to search engine optimization. Some web designs do better on the search engines than others, and if your past web designer used sneaky (spammy) SEO techniques in the past, this could definitely affect your search engine rankings.

We take a look at your site design, the type of code used in the site, how well the content matches the site focus, if there are any spam techniques in use, and the overall usability of a site. We will then produce a report that shows how to improve the website.

red check Keyword Research - Certain keywords and phrases are more popular for your business than others. Do you know what people search for when looking for your type of product or service? We utilize the industries best tools to pull together the best keywords for your website.

We then use those keywords in all aspects of optimizing your web marketing campaigns for maximum results. We can even identify keywords that aren’t in use by your competitors to give you an edge in the online world. Keywords are the cornerstone of all web marketing efforts.

red check Search Engine Optimization (SEO) - After completing the keyword research, we are know armed with the data we need to optimize your website for search engine rankings. Using our keyword data, we will be able to create content that ranks well in the search engines and helps you attract the right kind of traffic. Not all web traffic is created equal, and we want to attract the type of traffic to your site that is ready to purchase your product or service.

red check Link Building Campaigns - Google and other search engines base your website’s ranking on how many high quaility inbound links your website has acquired. You want your website to be linked to by other similar websites, your industries leading authority websites, and directories that list similar professionals to you.

A critical factor to linking success is to make sure the inbound link to your website uses the right phrases as identified by the keyword research. Not only that, but the links must lead to the web pages on your site that are optimized for those keyword phrases. Link building campaigns also include setting up mini-websites on free local website destinations such as the local web search providers (Google, Yahoo, MSN) and other leading local directories (InsiderPages, MerchantCircle, etc.).

red check Search Engine Marketing (SEM) - Not all web traffic has to be free. We can guide your business’ use of Pay Per Click (PPC) and Pay Per Impression (PPM) advertising. The use of PPC/PPM can attract high quality web traffic delivered right to a optimized landing page that will produce sales results.

This type of paid traffic can be easily measured and how they behave once they reach your website can be fine tuned to deliver a high return on investment. It is also great for seasonal sales specials and other special offers. We can give you the expertise you need to make your online advertising successful.

red check Website Copywriting and Conversions - Once you get the traffic to your website, what happens next? It is impertive that your online message be effective. You want your website visitor to perform some type of action. Usually this is to purchase your product or service.

This is known as conversion, and it is the best measure of online success. The higher your conversion rate, the more money you make. We will help you craft a successful marketing message for your website, but remember, we always measure results and improve. It is a never ending process.

With All This Information, Where Do You Start?

You can start by visiting our Contact Page and letting us know you are interested in setting up an appointment to discuss your business’ web marketing strategy.